How SideWiki will change Blogging

What is Google SideWiki?
SideWiki enables any user with the appropriate browser and Google Toolbar to add comments or useful information about a site or specific elements within the site.

What makes it cool?
1) With a link to your Google Profile and maybe even blog, people can quickly get an idea of your expertise and integrity regarding your posts.

2) All your posts can also be posted to your blog and fed to rest of the federation.

So what? Now what?
Well firstly this might replace the normal "comments" section found on most websites these days. When you post a comment on an article or web page it is stuck there. You are also probably the 1000+ John Smith user to try and use the user name John, Johns or JSmith, but now you log in with your Google Profile and can manage all your posts.

This tool therefore bridges the gap that exist in blogging about a topic and trying to link it to a certain web page or article. Many a time you find yourself on the site that you want to post about, but now you have to log in to your blog and switch between the two windows. But now you can blog about the site AT the site!

In the past the people reading your post and going to the site that you referenced would have to read through the whole site or find the piece you are referring to. But now you can highlight it and quickly add relevant information to the parts you choose.

Another awesome thing is that by posting in the SideWiki, you add your expertise or knowledge, but very importantly you also retain your Intellectual Property. Well, technically...

All posts and therefore knowledge is now captured on a Google system somewhere in the web. Instead of capturing your comments on a website and then have Google spiders to cache it, you now supply Google directly with the knowledge and they don't even have to search for it.

Scary stuff. But please note that I haven't read the privacy policy about and around Google SideWiki.

in reference to: Blaze Galaxy (view on Google Sidewiki)

Finally a more correct take on the triple bottom line.

It's good to know the business world is addressing the issues regarding the climate change.

With so much demand (read "greed") and the lengths people are willing to go to get what they want without taking into account the impact (sometimes permanent) this post by Green living tips about getting A green MBA is a welcoming step from the business environment (pardon the pun).